BAT Survey Results Portal

Upload the coded Primed and/or Unprimed workbooks (Answer, Data and Coding sheets). View each study on its own, or compare them tagline by tagline.

Primed

Category shown in the question

Drop the coded workbook here or click to browse

Unprimed

No category in the question

Drop the coded workbook here or click to browse

Processing Excel file...

View:

Total Assets

Avg BAT Score

Avg Recognition

Tagline	Brand	Code	Total	Asset Recognition	Brand Attribution	Misattribution	Category Only	Not Recognized	BAT Score

P = Primed, U = Unprimed, Avg = (P + U) / 2, the ranking score, Δ = Primed minus Unprimed (the effect of showing the category). Rank = overall position by Avg BAT across all taglines (it stays the same when you filter). Recognition is % of total; Correct and Misattribution are % of those who recognised it.

Rank	Tagline	Brand	BAT Score				Recognition %			Correct %			Misattribution %			Total
Rank	Tagline	Brand	P	U	Avg	Δ	P	U	Δ	P	U	Δ	P	U	Δ	P	U

Study	Participant ID	What They Said	Actual Brand/Asset	Code

DBAT US Taglines Study 2026 - Results

Summary

Misattribution Breakdown